This spec project was a rebrand for the Hamline University’s Hedgeman Center for Student Diversity Initiatives. I created a logo pack that was modern while still aligning with the center’s approachable atmosphere and the university’s overall branding, so these logos could stand the test of time and be used in a variety of settings. My intent with this design was to bring in visual representations of connection, support, diversity, and intersection by utilizing colors that promote creativity and comfort and overlapping clashing patterns in a way that feels cohesive.